Are all vanillas created equal? Enter Nielsen * Massey vanilla paste.
According to Nielsen Massey’s website, the taste of vanilla varies by which region the bean came from, maturity of the beans when picked, and curing & extraction method.
Where to find: I purchased mine at Williams Sonoma, but I believe you can purchase it at some supermarkets. Though I have not confirmed this yet, someone said Trader Joes and World Market carries it.
Price compared to store bought vanilla extract: Not enough to break the bank. If you can find it, get it. Considering you pay nearly $4.00 for store vanilla, this will not stretch your wallet.
How this vanilla is used compared to store bought vanilla extract: Exactly the same
Taste compared to store bought vanilla extract: make icing, meringues, french toast batter, or anything where you desire a strong taste of pure vanilla, and POW! Plus, who doesn’t love to see those little black specks when you’re eating fresh, homemade vanilla ice cream?